If you want to be a successful business owner, it is vital to learn the art of customer tracking and to maintain a profitable relationship with loyal and potential customers. This used to be a tough job, as it required learning about each of your customers and creating personal relationships. However, now, you can use Customer Relationship Management (CRM) tools that can do the job for you. Below is a list of the best CRM programs. 

Less Annoying CRM  

This program has been designed keeping in mind the needs of small businesses.

If you run a large enterprise with complicated CRM requirements, Less Annoying CRM might not be the best tool for you. However, small businesses can benefit significantly from it, as it is a simple tool with helpful features that simplify customer relationship management. The pricing of this software program is also straightforward, as there is only one monthly subscription plan that costs $15 a user. In addition, it comes with a mobile app, so you can always stay connected with your customers.

Nimble

This is another simple customer tracking software program suitable for small businesses. The program comes with many features that you can use to establish and maintain fruitful relationships with your new and existing customers. The tool also comes with a contact management system that helps organize your customers’ details better. It offers only one monthly plan, priced at $25 a user. However, you can sign up for a yearly plan, which essentially costs $19 a month for each user. In addition, you get a 14-day free trial to determine if the program is suitable for you. 

Freshworks CRM

This is one of the best customer tracking tools currently available in the market. This program is best for small and medium-sized businesses, especially if they use other Freshworks tools. That way, you can integrate the CRM software program into the existing ecosystem to streamline the entire process. Another of its best features is the support for more than ten languages, making Freshworks CRM an excellent tool for everyone. In addition, it has a free version with many amazing CRM features to get you started. However, you can unlock more options by subscribing to its $35 a month per user plan. 

HubSpot
If you have never used any customer tracking software program before, HubSpot is best for you. This is a simple tool that comes with a free version. The free tool includes basic features, and an unlimited number of users can use it. However, if you require additional features like contact management, customer service, marketing, or sales, you can upgrade to its paid version. The annual plan for the paid program costs $45 a month per user and comes with 7-language support. With HubSpot in your arsenal, your company’s marketing will reach newer heights. 

Agile CRM

This is a popular CRM tool that is perfect for businesses with a limited budget. Agile can help you establish better customer relationships and grow your business efficiently if you do not have any custom CRM requirements. The tool also comes with a free version with many useful features. However, you must upgrade to Agile’s $14.99 a month per user plan to get access to its more advanced options that do more than just customer relationship management. Subscribing to an annual plan will cost you even less as it charges only $9.99 a month per user.  

Pipedrive

If you require to automate some of the customer management processes for your business, this is one of the most helpful customer tracking programs for you. It provides a Sales Assistant option with an artificial intelligence facility with all its plans. The tool’s monthly plan costs $15 a user, which is more affordable than most other similar tools. In addition, it offers a 14-day trial period that you can use to decide if the software program is suitable for your business.  

Salesforce
This is one customer tracking software program that does exactly what its name suggests: it improves your sales systematically and significantly. What makes this tool popular is its ability to be customized based on the user’s needs. So, you can use Salesforce with success whether you run a large or small corporation. One of the best features of this software program is its integration options, allowing you to use the tool with other business software systems. You can buy the tool for $35 a month per user. 

Zoho

This is the most affordable customer tracking program on this list. Zoho is a trusted name in this category, offering sophisticated CRM solutions for small businesses. It is priced at only $9 each month per user, making it suitable for any business with a tight budget. You can also use its higher-tier plans that include advanced analytics features. In addition, the program offers a 15-day free trial to help you determine if it’s the right tool for your enterprise. 

The customer tracking software programs listed above come with varied features and costs. So, you can compare the suggestions to see which tool meets your specific needs and budget.