Gold is one of the most precious metals on earth. Its beauty is splendid. Mankind has flaunted gold as a sign of prosperity for thousands of years. Gold has always been a valuable asset along with its age-old partner, silver.

It is also a great source of investment. Countries around the world store tons of gold as protection against an economic or financial crisis. The gold reserve held by the Government of United States displays 261,498,926.241 fine troy ounces.

Now that is a lot of gold. The demand for gold has always remained stable regardless of inflations and fluctuations in the economy. With so much said and done, it leaves us with a need to have gold as part of our investments.

It is very important to be cautious about how you are investing. A quick search online results in a lot of gold dealers which leave us confused. They hire skilled marketing professionals who do a magnificent job. We often lose our way while finding the right gold dealers for our requirements.

A thorough research is required though it is a fantastic option. For starters, gold comes in various forms. Bullion, coins, and ornaments are some of its forms. If you prefer to keep things more liquefied, gold stocks and mutual funds are your options. There are some who love collecting gold coins. Collectible items have a history behind them. This increases their value when compared to the general lot.

Dealers do business with all or some of its forms. Be it online or your local dealers there are many who claim to be best online gold dealers or best dealers in the locality. Let us look at the seven factors that help you determine the best gold dealers.

Reputation

There are so many comparisons available online for gold dealers. Read through the results to find the differences along with similarities. It is also pertinent to research each dealer. Reviews of the dealers have to be considered seriously. These reviews are from customers who have had experiences, good or bad, with that dealer. Mind the age of the dealer as well. The longer in the business, the more experience they possess.

If you have a trustworthy advisor for your finances with the knowledge in this subject, then you should go with them. They can guide you to the correct dealer or even show the right sources to invest. Do not get lost in the brilliant marketing strategies featuring celebrities. They get paid in millions for their promotions and appearance.

Independent evaluation

Obtain the evaluation of the products from independent resources. It could be your financial advisor or any other trusted resources. Dealers often quote a higher selling price.

Melt value

The purest form of gold is very flexible. During the process of making gold, the makers add other metals to make the gold more rigid and durable. If you are planning on buying gold coins, collectible coins or bullion then you need to check the melt value with the dealer. Compare that with the melt value published and then determine if that dealer is the right option for you.

Extra costs

Insurance plays a vital role in any material sale. As vital as it is, insurance adds to those extra costs. Some other costs that indulge are storage costs. You can choose to store it in a vault of your own or offsite, but it comes at a cost. Heed to these charges when choosing the dealer you want.

Undelivered bullion

Do not panic. We are not referring to the gold you bought but not yet delivered. If it is not delivered yet then, you need to contact the support team and get to the bottom of it. This is in reference to dealers who store your gold at a secure location instead of delivering it to you. Remember to confirm that the quoted quality and insurance are in place for these kinds of situations.

Say “No” to persuasion

Gold dealer companies have excellent sales departments. As usual, the salesman is doing his job, and that is to get you to buy products from them. The bottom line is to not give into the persuasion. The oldest techniques in the book are to showcase the offers and discounts if you buy it today. Do not always fall for it though a little consideration will not be foolish.

Transparency

This plays a huge role in making your decision. If the dealers are not transparent with you, then you need to walk away. All investments have a risk factor, and that part should be clear. A well-reputed dealer will make you understand the product along with its risks.

Do your research thoroughly keeping all these factors in mind. Make a wise choice. Make more money by dealing with the right dealer.